WRITING. MESSAGING. CONSULTING.
Inspire Your Customers to Action
Differentiate Your Brand
Engage Your Customers
Drive Growth
Bryan McMillan, PhD.
What you say and how you say it matters. It should also expand your influence. But it’s tough to reach that goal without paying careful attention to your customers’ unique needs, values, desires, limitations, and so on.
That’s why I offer content and copywriting with the understanding that to reach your audience, you’ve got to account for all those things that make them human.
Pen & Dagger works with creatives, businesses, leaders and designers to develop meaningful content that converts. I’m North Carolina based, and I’m on a mission to help you grow your business and build customer loyalty for the long-term.
It’s Time You Reach Your Audience
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BRAND MESSAGING
I’ll help you tell your brand’s story in a way that lets you stand out in a crowded market and build customer trust.
Key Deliverables: Core Messaging Strategy, Website Strategy, Competitor Analysis, Brand Voice Guides, and more.
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CONTENT + COPYWRITING
I’ll create customer-facing written content that aligns with your brand and helps you boost customer engagement.
Key Deliverables: Website Copy, Blogs, Whitepapers, Case Studies, Press Releases, Email Marketing, Ads, Catalogs, Product Descriptions, Promo Copy, and more.
What People Are Saying
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"I've worked with Bryan on several projects, short and long-term for copywriting, and he has always delivered well-researched and appropriately toned work. The timelines were often tight. We needed fresh content weekly, and we needed him to work independently, interviewing subject matter experts and delivering ready-to-go blogs, web content, articles, and others. I highly recommend Bryan."
Jordan Lacenski, Founder, Brands By Jordan
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"My need for writing support was fairly niche, to say the least. I reached out to Bryan at the recommendation of someone in my network, and he was fully up to the task. He listened, understood my needs, helped me strategize, and moved me closer to achieving my goals. His versatility and collaborative mindset also made working with him a pleasure."
Marjorie Jenkins
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"I love sending my clients to work with Pen & Dagger! Bryan's deliverables offer game-changing insights for the founders and their marketing/branding teams. His ability to harness research and provide ideal marketing copy allows startups to really tell their story and get immediate results with customers and stakeholders alike."
Jenn Hensel, Founder and Chief Strategist, ElePitch
My Process
I specialize in research-based strategic messaging and writing. Whether I’m partnering with C-suite leaders or supporting growing businesses, my goal is to transform your written communications into something that sticks in the minds of your readers and, most importantly, moves them to action.
Join Good Company
Harness the Power of Words
Interested? Schedule an appointment.
1) We’ll discuss your situation and your specific needs.
2) Let’s create a customized action plan.
3) We’ll execute the plan together.